Branding project
Storeino
Verdana is a pioneering health and beauty brand dedicated to empowering women through the natural
benefits of premium organic superfoods and innovative, tailor-made products. With a clear commitment to
sustainability and ethical practices, Verdana seeks to help women achieve their health and beauty goals while
enhancing confidence and celebrating natural strength.
The Challenge:
Verdana’s unique approach to health and beauty needed a distinctive visual and verbal identity that clearly
communicated its commitment to natural empowerment and sustainability. The challenge was to develop a
consistent, memorable brand that not only appealed to health-conscious women but also conveyed
authenticity and respect for both people and the planet.
Objectives:
- Communicate complex features in a simple, appealing way.
- Drive interest and sign-ups through engaging visuals.
- Build a consistent, trustworthy Brand Presence Across Social Channels